Friday, April 24, 2015

The color of a home can be a decisive factor when selling




The first thing a buyer will see and comment on is your home’s exterior color. When preparing a home for the market, the most recommended shades are within the sage, tan or gray color families.

Understated browns (including the aforementioned tan) signal security. Homes painted in sandy or mushroom hues read comfort and warmth. Colors like taupe, which falls somewhere between brown and gray, call to mind traditional values. Earthy tones like sage, laurel green or artichoke can not only highlight a verdant landscape, but also evoke a sense of tranquility.

Homes in other colors may sell successfully – our retinas tend to register yellow before any other color, so a buttery yellow exterior could be an attractive option for buyers – but non-traditional colors, like oranges and purples, appeal to very specific personalities and can significantly shrink the pool of interested buyers.

It’s important for sellers to consider the home in relation to the neighborhood before swapping out the exterior color or refreshing an existing paint job. Do nearby homes share a distinct color scheme? Is each home uniquely colored? Evaluating the home’s surroundings can help sellers determine what’s most popular in their market.



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